Located in Easton, PA, the State Theatre is a historical landmark of the Lehigh Valley. The theater houses all types of entertainment from small local shows to large award galas. Focusing on the user's experience and interface, the redesign attacks the major problems with the State Theatre's current process of purchasing tickets. By completing a competitive analysis of other online stores, creating personas for the target audience and producing wireframes, the functionality of the State Theatre's website was greatly simplified. The design of the website reflects this simplicity with a unified brand and color palette.