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Garmin

These out of home advertisements are encouraging reminders of the importance of exercise in maintaining a healthy lifestyle. Garmin's Index Smart Scale provides information to track your progress in reaching your fitness goals. The advertisements show different physical activities such as swimming, ballet, and running. The Scale is placed below the subject's feet in order to represent how Garmin is providing data to track the user's progress. Each ad follows a monochromatic color scheme related to the corresponding activity.